Rupvan Musical Outreach
Emotional Branding
The Rupvan Musical Outreach campaign was designed to build emotional connection and awareness for a new branch by using music as a medium of engagement. I was involved in supporting the campaign's communication and storytelling direction.
Client
Swar Rachana Academy
Agency
Social Mouse
Focus
Emotional Branding
Venue
Rupvan Old-Age Home Foundation
Results
50+
Senior Participants
2
Regional Media Features
100+
Follower Growth
230
WhatsApp Leads
95%
Brand Trust & Recall
Strategic Solution
Build emotional brand trust
Create authentic connections through meaningful musical experiences.
Engage seniors in a meaningful musical experience
Provide therapeutic and engaging activities for the elderly community.
Gain PR for the new branch
Generate positive media coverage and community recognition.
Performance Metrics
Insight
Emotional experiences, especially those built around music, create stronger and more lasting connections than conventional marketing approaches.
Execution
I contributed to shaping the communication approach and supported content ideas that aligned with the emotional positioning of the campaign. I was also involved in ensuring that the messaging remained consistent across touchpoints and reflected the intended tone of the initiative.
Gallery
“This event reminded us why we started Swar Rachana — not just to teach music, but to heal hearts.”
— Sneha Kashitkar, Founder