Avinyakraft Market Scaling
Digital, Regional & Organic Marketing
Avinyakraft aimed to scale its presence in the B2B market through a more structured and performance-driven marketing approach. I was involved in supporting the execution and understanding of funnel-based digital marketing strategies.
Client
Avinyakraft
Agency
Social Mouse
Services
Digital Marketing
Goal
2 Enterprise + 5 SMEs
Duration
Q3–Q4 2024
Results
1,000+
Leads
24.3%
Conversion
18%
Email CTR
200+
Demos
10
Clients
+180%
Web Traffic
₹0.85
CPC
The Challenge
Low Conversions
<10% conversion rate from earlier outreach campaigns
Unqualified Leads
Generic bulk mailing led to low reply and booking rates
Regional Invisibility
Weak search & social presence in Maharashtra and Gujarat
Lack of Structure
No formal CRM or funnel to track and convert leads
Underperformance Ads
Prior paid campaigns lacked targeting precision and contextual messaging
Strategic Solution
Awareness
SEO, LinkedIn paid posts, Instagram reels, and physical events.
Interest
Email marketing with case studies and localized copy.
Desire
Sample kits, WhatsApp retargeting, and demo clips.
Action
1-click Calendly booking with WhatsApp integration.
Meta Suite Campaigns (Paid Ads)
Hyper-local Instagram + Facebook campaigns in Mumbai, Surat, Pune, Ahmedabad targeting B2B retail, FMCG buyers and packaging managers. Carousel ads, impact stats and demo snippets — ₹0.85 CPC avg, 8,000+ reach per ad set, 6.7% conversion from ad to demo booking.
Search & Content Marketing
SEO-optimized blogs for local queries and location-specific pillar pages — +180% site traffic in 8 weeks.
Email Campaigns
Segmented database, 6-email drip, 30% open rate, 18% CTR, 8.4% conversion to demo, 1,000+ total leads.
CRM + Automation
Meta Suite + WhatsApp API, smart tags, funnel tracking and real-time nurturing — demos scheduled within 24 hrs.
Lead Funnel Performance
Lead Source Distribution
Leads Over Time
Insight
Effective growth in B2B marketing depends on structured funnels, targeted messaging, and consistent nurturing rather than isolated campaigns.
Execution
I supported campaign planning and contributed to aligning content and messaging with the overall strategy. I was involved in understanding how email, content, and digital outreach worked together within a funnel, while assisting in execution-level tasks.
Gallery
“What Social Mouse achieved for us in 3 months took our previous vendors a year. The funnel, CRM, and emotional storytelling strategy made people not just contact us — but remember us.”
— Head of Marketing, Avinyakraft